![]() Though the Radeon HD 7750 appears to hold its own in its current form, AMD reached out to us a few days ago to let us know that the company plans to refresh its Radeon HD 77, each running 100 MHz faster than the previous reference design. In addition, there's a notable gap between the GeForce GT 640 DDR3 and the GeForce GT 440, and we're told that Nvidia may consider another product for this segment in Q4 2012. We think a GK107-equipped card with more bandwidth might make sense, especially if it comes close to Radeon HD 7750 and is priced appropriately. What about a GDDR5-equipped GeForce GT 640? The specs we’ve seen from Nvidia don’t mention a retail model with the more modern memory technology, but the company does offer an OEM option. The real question is whether or not Nvidia is willing to get scrappy on pricing, and whether it’s able to manufacture enough of them to make the GeForce GT 640 relevant. Of course, many budget-minded offerings start out in this price range and drop soon after release: the Radeon HD 5670, 6670 GDDR5, and GeForce GT 240 all landed in our lab accompanied by $100 price targets. This segment is riddled with strong competitors, (particularly the Radeon HD 7750, which blows GeForce GT 640 out of the water and sells for as low as $110). At its current SRP, this DDR3-equipped board is too expensive compared to the competition. ![]()
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